En introduktion till beteendeekonomi. 2:a upplagan.

Upplaga: 2a Utgiven: 2012
ISBN: 9780230291461
Förlag: Palgrave
Format: Häftad
Språk: Engelska
Sidor: 592 st

An Introduction to Behavioral Economics offers a comprehensive, rigorous, and up-to-date introduction to one of the most rapidly advancing economic areas today. It considers the debates in this exciting field through a cross-disciplinary approach that incorporates insights from economics and other social sciences, as well as evolutionary biology and neuroscience. This edition features: * two new chapters, Chapter 2 on methodology and Chapter 4 on beliefs, heuristics and biases * fully revised content, including expanded material on neuroeconomics, rationality, and behavioural game theory * a large number of real-life case studies and examples, as well as review questions