The book "Decision-Making in Retailing and Marketing" by Murray Krieger, published in 1969 by Fairchild Publications, is a classic in the field of retail and marketing studies. It delves into the strategic processes behind decision-making in the retail industry, using case studies from the U.S. to explore various facets of marketing and retail management. The book offers insights into consumer behavior, marketing strategies, and retail operations, making it valuable for understanding historical perspectives in the field.

However, the book may be considered somewhat outdated due to its publication year, as it doesn’t cover modern digital marketing techniques or the global e-commerce evolution. For those studying the history of marketing and retail strategies, it remains a useful resource.

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