Martin Sharp/Big O Poster - Legalize Cannabis

original Big O Poster från 70-talet (kan vara från sent sextiotal)

Format: bredd 50,5cm x höjd 76cm

Martin Sharp's highly collectible poster for the 1967 "Legalize
Cannabis–The Putting Together of The Heads" rally in London's Hyde Park.
Sharp is best known for creating the cover for Cream's "Disraeli
Gears" album, and his posters of Bob Dylan, Cream and Donovan. This
tour-de-force for one of the first Marijuana legalization rallies is
printed in black and red on gold foil paper; unfortunately no photograph
can do it justice.

Martin Sharp originally designed Legalise Cannabis: The Putting Together of the Heads to
promote a public rally for the legalisation of marijuana in London's
Hyde Park on Sunday 16 July 1967. An Australian born co-founder of
London counter-culture journal Oz magazine, Sharp's own experimentation
with psychedelic drugs and cannabis informed his artistic output during
this period, as evident in the swirling psychedelic lettering above the
dense collage of exotic ethonographic engravings of South American
Indians. Intended for flyposting ahead of the rally, it is likely that
few posters from the initial printing made it to the streets of London,
as it was discovered that the flyposter had stolen the stock and sold it
to an American poster distributor. The incident alerted Oz magazine
distributor Peter Ledeboer to the potential market for commercial pop
culture posters, leading him to set up Big O Posters in September 1967.

Legalise Cannabis was then reprinted by Sharp and Ledeboer in red and black inks on glossy
gold metallic-faced card and sold by mail order through Oz magazine as
BO1, the first in the Big O poster series. With the Big O publisher
credit in the lower margin, this example dates from the post September
1967 commercial printing.

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